Website Redesign & Replatforming

Spruce Environmental hired me as a contract designer and developer to lead a complete transformation of their primary corporate website. Their existing site was outdated, difficult to maintain, and lacked a cohesive brand narrative. Additionally, the parent site was poorly connected to its subsidiary brands, and lacked the infrastructure to guide users toward appropriate products, services, or training pathways.

I worked directly with the Director of Marketing, VP of Marketing, and Director of IT to build a modern digital foundation for the company — one that supports marketing goals, streamlines content management, and positions Spruce as the industry leader in radon, IAQ, and training solutions.